top of page




The Rise of Reels:

Maximizing Consumer Attention and Sales


In today's fast-paced digital landscape, catching the eye of consumers and holding their attention is paramount for brands aiming to thrive in the competitive world of fashion. As social media continues to evolve, so do the formats that captivate audiences. One such format that's been making waves is the 9x16 Reel. In this article, we'll explore how 9x16 Reels are transforming the fashion industry and, more importantly, driving increased sales. We'll take Marina Moscone's recent success with these reels as a compelling case study. 


In addition to the hero campaign film, we created 7 9x16 reels from a single shoot, totaling 8 pieces of content and nearly 2 minutes of total runtime. Check out the reels below and read about their impact on the industry. 












The Era of 9x16 Reels

As platforms like Instagram and TikTok have gained momentum, the vertical video format has emerged as a dominant force, even across traditionally 9x16 services like YouTube, and Meta. Virtually every major platform has implemented 9x16 vertically scrolling reels. Consumers are increasingly engaging with content in portrait mode, especially on mobile devices. This shift in behavior has led to the rise of 9x16 Reels – short, engaging video content that perfectly fits the vertical screen.


Captivating the Audience

The power of 9x16 Reels lies in their ability to tell a story or convey a message in a matter of seconds. Marina Moscone, renowned for its fashion-forward collections, recognized the potential of this format to capture their audience's attention. She hired us to create visually stunning and intriguing 9x16 Reels, they were able to showcase their designs in a dynamic and engaging way and offered more than a traditional single clip. Consumer attention is shortening while the volume of global content increases every second, thus creating a growing struggle to create sales - so at Generation Films, we aim to tackle the question "How do we fight the uphill battle of maintaining consumer interactions and ultimately sales? The Answer:


A Single Shoot, Endless Possibilities

One of the aspects of production we like to highlight is the efficiency of recourse when shooting a combination of reels and hero videos. Rather than shooting separate content for various platforms, a single shoot can yield a treasure trove of content. By adhering to a careful plan for each scene and outfit change, we ensured that every second of footage could be repurposed for different platforms, targeting diverse audiences.


High Volume, Diverse Content

The result? A high volume of diverse content, each reel tailored to resonate with a specific segment of their audience. From elegant fashion showcases to candid behind-the-scenes glimpses, while mixing formats like high-end digital cinema and degraded vintage cameras, Marina Moscone's reels provided a well-rounded view of their brand. This variety not only keeps their audience engaged but also appeals to a wider range of potential customers.



The Takeaway

In conclusion, the 9x16 Reel format is proving to be a game-changer in the fashion industry. Our clients like Marina Moscone have demonstrated that a single shoot can yield a multitude of content pieces, making every production an investment with long-lasting returns. By captivating audiences and driving sales, 9x16 Reels are here to stay.


As consumer behavior continues to evolve, staying ahead of the curve with innovative content strategies is essential for any brand. Embracing the potential of 9x16 Reels can be the key to unlocking increased consumer attention, engagement, and, ultimately, sales success.

MM master reels black bg.png
bottom of page